The Fitness and Personal Training Industry

Why Our Industry Is an Exceptional Opportunity for Franchisees

The fitness industry is experiencing record growth fueled by rising health awareness, consumer demand for personalized services, and expanding membership models. This momentum creates an ideal environment for entrepreneurs seeking a profitable business in a resilient market. Fitness Together has operated for over 25 years, positioning itself as a trusted leader in one-on-one personal training and a proven franchise model designed for sustainable success.

How Big Is the Global Health and Fitness Industry?

The global health and fitness club market reached $102.3 billion in 2024 and is projected to grow to $234.8 billion by 2034, reflecting a compound annual growth rate of 8.8%. This expansion is driven by increased health consciousness, aging populations prioritizing wellness, and technology-enabled training solutions. Franchisees entering this market today are positioned to benefit from years of sustained growth across multiple segments.

The U.S. Fitness Market

In the United States, the fitness industry has grown at a CAGR of 7.1%, reaching $45.7 billion in 2025. This growth reflects consistent consumer spending on health and wellness services, even during economic fluctuations. The domestic market remains strong, with expanding opportunities in suburban and urban areas where personalized fitness services are in high demand.

The U.S. Personal Trainer Market

The personal training sector is outpacing broader fitness trends, with revenue expected to grow at a CAGR of 8.2% to $11.9 billion through 2025. Consumers are increasingly prioritizing individualized coaching over group classes and budget-friendly gym memberships. This shift creates a significant opportunity for franchise owners offering results-focused training services.

Testimonials

Franchisees Crushing It

“I fell in love with Fitness Together’s personalized training model and the opportunity to have my own training suite. After years of coaching and managing, I acquired the Melrose location, deeply rooted in the community. By listening closely to clients and refining our approach, we’ve strengthened loyalty and enhanced the overall client experience. Being part of the Fitness Together family and WellBiz’s support has made all the difference in growing the business and giving back locally through sports and community events.”

- Melanie Flynn

Consumer Trends Driving the Growth

The fitness landscape is evolving rapidly, and franchises that align with emerging consumer preferences are positioned for long-term success. Here are the key trends shaping the industry today:

Personalized Training and Customization: Consumers seek individualized programs tailored to their unique goals, such as weight loss or injury recovery. Certified trainers who adjust plans in real time deliver the long-term results and support clients want.
Hybrid and Flexible Membership Options: Clients expect both in-person and virtual training access. Hybrid models with private sessions, live video coaching, and on-demand options fit busy lifestyles and keep clients engaged.
Holistic Health and Wellness Integration: Fitness communities that address both mind and body are gaining traction. Franchises that offer nutrition support, mental health resources, and recovery services alongside training are well-positioned for growth.
Community and Belonging: The social and motivational aspects of fitness matter to consumers. Studios providing welcoming environments with supportive trainers and strong community connections attract loyal clients.

These trends are not fleeting. They represent fundamental shifts in how people approach health and wellness, creating lasting opportunities for franchise owners who meet these expectations.